Thursday, October 25, 2007

SCIENTIFIC BREAKTHROUGH IN COPYWRITING


(GOITRES) Advertising is the latest in a long line of industries to benefit from great scientific advances. Mebolix International, one of the world’s most renowned Advertising Research companies, today announces the successful completion of a half-decades research into the most influential words in advertising.

Per Huhanson, Managing Director of Mebolix is quoted “We (Mebolix) commissioned Japanese firm Kimsui Independent Software Sciences to scan hundreds of thousands of ads from all over the world that have appeared within the last five years and correlated the ads with the impact on product purchase.”

Say goodbye to ‘New’, ‘Free’, ‘Latest’ and ‘Schlong’ and say hello to truly effective words like ‘Goose’, ‘Cantilever’ and ‘Alabaster’.

And now for the science: Essentially, the frequency of certain words in the most successful ads all owed them to create a list of the most powerful words in advertising.

Huhanson claims “Words lose their coinage over time and new words simply take over. Language is organic – and anything that’s organic just tastes better and is better for you, right? Although they tend to go off quicker - even in the fridge.”

Huhanson also says the application opportunities for this new research are endless. Mebolix are currently compiling ‘the least effective words in advertising’ shortlist (or should we say, mancini-list?).

Huhanson (currently single) says they are in advanced talks with the Japanese labs to create a new company K.I.S.S. Mebolix to look into ‘the most powerful pick-up lines’ for the multi-billion dollar dating industry.

THE MOST POWERFUL WORDS IN ADVERTISING

Curly
Alabaster
Patricide
Britney
Goose
Red
Pantywaist
Riboflavin
Schroon
Cantilever

No comments: