The ugly sister of Advertising, Merchandising and celebrity endorsement is growing business. And what with the fantastic (apposite, to be ad-wanky) merchandising opportunity grabbed by Amy Winehouse below (no, really, it is her and they are actual products - seriously!) We thought we'd try to match a couple of celebs to the products with which they really should be associated.

So ... It's Britney, Beatch!

And Lindsey Lo-ham:-

What about Lionel's baby?

And finally, the queen of merchandising ...

Well, it's not like she isn't familiar with Mickey
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