They don’t call it copywriting for nothing

Not entirely gratuitous pic of Holly


http://www.windmilllane.com/sharks/kinsale_brian_swords.mov

http://www.windmilllane.com/sharks/kinsale_ger_roe.mov

Watching these 'Future of Irish Advertising' ads is a little like spotting the cop with the speed camera in the distance on the N11. You know he’s seen you. You know he’s caught you. You know you’re going to get penalty points. But you still whack on the brakes in the feeble hope that somehow you bought a car whose paint is invisible to police radar.

Ok. Watching these ads is nothing like that. But I was think of Jessica Alba and Holly Valance and that paragraph helped to refocus me.

In fact, watching them is more like watching a poor person’s version of the Bergkamp cheesey Reebok ads.


Homage aside: I’m afraid the whole idea was as doomed as a subway viral. Advertising parodies – especially those perpetrated by advertisers – are, almost without exception, crap. In fact, 99.9% of all parodies are crap. Just trawl through youtube. You’ll see what I mean. Should have used professionals – comedians. They know funny.

It is nice to see advertising being advertised though. And on telly too.

Aside: Note to clients though: the barber with the worst haircut in town may well be the best haircutter. The same doesn’t apply to advertising.



Backside: ‘The Future of Advertising in Ireland?’ Going back to my cop analogy: slow down ahead. So stay in the pub down in Kinsale (fishing, my arse!) brush up on your interpersonal skills, lads. You may end up with that mop yet. Will come in handy when polishing all those awards, Ger.