There was a time in the UK when you rarely heard a regional accent on the TV. By that I mean you never heard Scousers doing the weather. Or Brummies reading the news. And you never heard anything redolent of north of the Watford Gap on TV or radio ads.
Nowadays, all has changed. Regional accents have become part and parcel of the UK creative resource.
But over here in Ireland, the whole accent thing seems to be stuck in a time warp. Or should I say, a Dub-warp.
Take for instance the McFlurrys radio spot where a pair of "real" Dubs start singing to the tune of the Flake jingle.
At this point I should own up to being of rural origin, though living in the capital for many years. But I'm getting sand in my crack hearing grating phoney voice-over inner-city Dublin accents on ads. If you're a culchie like me, you simply can't relate.
And it's worth pointing out that most of the population do NOT live in the capital.
So in the interests of less predictable and lazy TV and radio, can we all start looking beyond the "loveable 'oul Dub" cliche.
1 comment:
its not like there aren't a broad range of accents on radio ads...the bigger problem is that most of them are rubbish and just not funny...whereas i think (as do many others) that those mcflurry ads are genuinely quite funny...so get over it
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