"I had a great idea for an advertisement..."

Don't you just hate it when a member of the great unwashed puts down his pint, and decides to share with you their fantastic idea for an ad.
In almost every case, it's bad. And would probably cost about 2 million euros.
And it's no less irritating when a fellow creative tries to come up with suggestions for a job that's none of their business.
It's the equivelant of unasked for assistance when you're doing a crossword.

Of course, this never stopped me from proffering unsolicited advice. So here's my tip to Young Euro RSCG for their next Bulmers (or Magners) orchardy thing.
The outrageously underrated XTC have a track on their 1986 album "Skylarking" called "Season Cycle" which I've always thought would be perfect for Bulmers.

Go on, Youngs, have a listen. It's only 99 cent.